We concepted and designed a social campaign rollout for the return of DeAndre Hopkins to the NFL.
What better way to reintroduce himself with his own Comeback Tour? Going from state-to-state and stadium-to-stadium, we treated this social campaign as a tour with guerrilla marketing around the cities and dates leading to his reurn — crossing off each game as he approached his comeback.
Special thanks to Karin Kildow, Sebastian Arriagada and CCG.
