We launched a podcast for NBA All-Star Trae Young, turning a tweet into reality.

On a tight timeline, we brought Trae’s idea to life, building the entire podcast infastructure, as well as launching and managing his personal YouTube channel.

Our team executed on the show’s end-to-end creative needs, including: research and topic ideation; pre-production; producing and directing; editing; social management and strategy; visual ID. Additionally, we brought on advertising partners and ran all monetization.

Less than a year after launching the podcast, we facilitated and negotiated a distribution deal with Bleacher Report.