To unify all of MIchael's branding, we created a logo that would live across his multiple ventures.
The process began by taking the Roman Numerals from his jersey number, 22, and deconstructing them. From there, the numerals morphed into a representation of his initials, MR, while relying on upward-pointng lines to signify the growth, postivity and forward movement that guided Michael both during his playing and post-playing days.
