We lead all digital, social and content efforts for retired NBA All-Star, Olympic Gold Medalist and venture capitalist Michael Redd. We drive strategy and execution on all content and social channels, and create all branding, logo and guidelines for his personal brand. We've grown his LinkedIn — where he has become a leading voice at the intersection of sports and business — by over 100% over six months. Additionally, we've earned organic media coverage on multiple social posts by sharing career stories and leaning into his Columbus and Milwaukee roots.